BleuBully's sheets are identical to the high quality, silky soft feeling of Pure Beech's early years.
2025 EDIT: Pure Beech came back to the market, but are they still offering a good product?
Overstock.com, founded by morally lacking Patrick Byrne, acquired Bed Bath & Beyond's IP out of bankruptcy court for pennies on the dollar in 2023. In late 2024, Bed Bath & Beyond relaunched their Pure Beech sheets line. However, criticism is rampant within the community. The sheets are now made partially in India and a partially at a cheaper, lower quality factory in China. They are not as soft as they used to be and sometimes almost feel scratchy. The owner of BleuBully realizes that they are skipping a premiem, expensive finishing step with the fabric to cut costs. Overstock is a publicly traded company and its loyalties lie with investors and management compensation. They would rather put money in the pockets of a few managers and investors instead of into making a high quality, reliable product.
BleuBully Bedding is privately owned by a moral, respectable member of the community. BleuBully's primary reason for existance is to offer customers a high quality, reliable product that they sleep on for generations.
So, What happened to Bed Bath & Beyond's Pure Beech?
If you are unaware of what is "Pure Beech", it is the name of a discontinued company that used to manufacture 100% modal sateen sheets and jersey knit sheets found exclusively in Bed Bath & Beyond. Pure Beech was licensed by Liberty Procurements, a subsidiary of Bed Bath & Beyond. Pure Beech's sheets launched sometime around 2005 and were available to purchase until roughly 2020. According to the intel we have gathered, BB&B let their contract with Liberty Procurement expire due to their pending bankruptcy. Around this time, inventory started dwindling and lifelong customers of Pure Beech started getting nervous.
By 2022 no one could find the beloved Pure Beech sheets. Loyal customers started group discussions dedicated to finding a sheet similar to Pure Beech's beloved product. However, no one could find sheets matching that buttery feel and high quality, that is until BleuBully launched in 2024.
Pure Beech may be a thing of the past but BleuBully is ready to fill the void, expand on their beloved products and become better than ever for the loyal customer base.
4 comments
THANK YOU!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I have been one of those loyal customers trying to find a replacement for my Pure Beech sheets for years now!
I will be waiting (impatiently) for your next color drop … Blue!!
And additional pillow cases separately please!
You are a Godsend. I’ve been bemoaning the demise of BBB Pure Beech sateen sheets. I bought one set several years ago and always wish I had more. They are unmatchable. I’m so excited that bluebully has come in to take its place. Can’t wait to order a set ! Thank you!
I am looking for pure beach XL model Jersey knit sheet sets, as ours are worn out! I stumbled upon your website and I am sending this to ask…. please tell me the truth!!!! are you the same as Pure beach? my husband and I are extremely light sleepers, and PB sheets were not only soft and comfortable, but they didn’t make any noise when you moved around. please let me know and if you do have a same-like product, what colors and prices….that counts as well :)
thank you!
Carole
Oh my god. This just made my year. I’ve been frantically looking for a replacement. I haven’t tried the sateen, I was a loyal Jersey knit person. But I’m going to post this on the threads of other frantic people like me looking for THIS! Thank you!!
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